Founded in 1990 in a California college town, this brand has grown from a humble juice shop into a national powerhouse with over 800 locations. Can you guess what it was called before becoming Jamba?

Chris Potts writes "In-housing digital media and marketing measurement is an organizational transformation. It promises speed, control, and performance, but only if the company is truly ready to take the wheel. Here's some humble advice."

Learn about Alexis Gossard, Senior Manager, Media Strategy from Bayer as she lets us know her favorite tentpole sports event, media channels, and more.

Katie Thoms, VP of Marketing at FAT Brands, shares how she balances efforts across Great American Cookies, Marble Slab, and Pretzelmaker while offering insights on loyalty, AI, and co-branding without cannibalization.

At our CPG Brand Insider Summit in Nashville, Liquid Death, Planters, Utz, Stanley 1913, and CLR Brands shared insights on top-of-funnel campaigns, cultural drops, omnichannel alignment, and refreshed audience strategies.

Medtronic's Senior Paid Media Specialist writes "Building a brand is hard work. We should also not pretend that the payoff for that hard work will come immediately, rather the payoff will often come years later."

Learn about Corrina Cohen, Manager CRM & Technical Marketing Operations from NBCUniversal as she lets us know her favorite tentpole sports event, media channels, and more.

Kevin Hickey from Delta Air Lines also shares how his team selects brand partners, leverages surprise and delight tactics, and is using data to create memorable experiences for their travelers.

At our inaugural Travel & Hospitality Brand Insider Summit in Nashville, top brands like IHG, United Airlines, Wyndham, BLADE, and Intrepid Travel shared insights on innovation, personalization, data-driven offers, SMS marketing, and social media engagement.

Introduced in 1964 in Downtown Chicago and first endorsed by Johnny Carson, can you guess which famous black marker started it all?