by Richard Whitman on May 28, 7:23 PM
A company called SoluPet has developed a product to slow the progression of the condition and has tapped Forsman & Bodenfors to lead the launch campaign.
by Richard Whitman on May 21, 7:15 PM
The initial deal was struck in 2021 and since then WPP has managed end-to-end creative, media, data and marketing technology, across the company's entire portfolio.
by Richard Whitman on May 20, 8:25 AM
The ad-marketing group has been on a mission to convince advertisers that investing in legitimate news content is essential to a vibrant democracy.
by Richard Whitman on May 19, 8:38 AM
75% of those surveyed said their plans to buy a home are now on hold and about two-thirds said they have shelved plans for now of having a child.
by Richard Whitman on May 14, 5:15 PM
Classes will be held on site at participating marketers' corporate offices and Instructors are being recruited from the leadership of dozens of Dawn agencies.
by Richard Whitman on May 13, 9:42 AM
The subject came up during S4 Capital's first quarter earnings call as analysts questioned company officials about the efficiencies wrought by AI and how clients and agencies would benefit.
by Richard Whitman on May 9, 2:15 PM
Research from Stagwell's Harris Poll and Eyeo finds that three quarters or more of those surveyed feel frustrated with intrusive online advertising.
by Richard Whitman on May 6, 12:10 PM
The company has been consolidating and rebranding many of its biggest agencies for years as part of a major overhaul designed to streamline company operations and make them more comprehensible to clients and prospects.
by Richard Whitman on May 1, 6:43 PM
The LA-based programming, commercial and branded content company has opened offices in the Union Square neighborhood of Manhattan. The company's commercial work and branded content is done via subsidiary studio Bolded. The studio has partnered with brands on series like Cold As Balls with Kevin Hart (Old Spice),
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