Tag results for "advanced tv"
- TV's Advertising Power Is Still Fading, Study FindsAd recall and viewer engagement have reached new lows in today's second-screeni ...
- Consumers Are Split On Interacting With TV ContentFour in 10 consumers have interacted with TV content to learn mo ...
- Black Audiences Favor TV, Streamed Content Over Social MediaBlack consumers seek culturally relevant content with authentic representation and storytelling th ...
- Smart TVs Are Becoming Home Entertainment HubsSmart TVs aren't just for watching video, with half of consumers sayi ...
- Advertisers Favor Live Televised Events For Viewer EngagementMore than half of advertisers said a large, simultaneous audience is t ...
- Netflix Dominates Gen Z's Time Spent With StreamingOne quarter of the Gen Z audience is Hispanic, making Spanish-language networ ...
- Media Spend By New National TV Advertisers Grew 2.3% In 2023The spending by newcomers to national television advertising hit $1.36 billion, tra ...
- India's Connected TV Ad Spending To Grow 30% A YearAbout half of households in India said they own a smart T ...
- New Research Underscores Impacts Of Ad-Pod Length And Structure, Ad RepetitionBreaks of two minutes or less, consistent ad lengths within pods boo ...
- Execs Expect Shifts In Targeting, Creative, Metrics, Aggregation For CTV, Addressable In 2024With AI accelerating, a newly cookie-less environment and consolidation and bundling ...
- Advertisers, Consumers Have Mixed Views Of Streaming As New Year, New Models Kick InAdvertisers still see downsides amid enthusiasm about CTV. Viewers say they're n ...
- 4A's/CIMM Offer Roadmap For Advanced TV Privacy, GrowthA TV-focused guide to making informed, company-specific privacy decisions. ...
- Turns Out Churn Isn't Always BadStrategically managed, some high-churn subscribers can actually enhance profitability, according to o ...
- 54% Of Smart TVs Now Used For Streaming Only, Just 5% For Pay-TV/OTA Content OnlyShare of smart TVs used for both streamed and traditionally sourced conte ...
- Addressable Gets A Boost From Satellite CarriersWith DirecTV and Dish TV being integrated into Canoe's unified solution, nation ...
- Advertisers Admit Falling Short On Optimizing Converged TVFifty-six percent spend more than half their time trying to optimize resul ...
- Specialty SVODs' Sub Growth Outpaces Premium SVODs'More targeted paid video-on-demand services saw 37% subscription CAGR in the pa ...
- Don't Count On Viewers Being Good SportsEntertainment players may be underestimating the impacts of consumers' reaction to indust ...
- Novacap Acquires Converged TV Platform CadentWith the new backing, Cadent plans to expand by acquisition. ...
- Canadians In The FAST LaneSome 80% of Canadian internet users have CTVs, and nearly 40% repo ...
- Premium Inventory Access Drives ATV Spend Increases: SurveyMarketers and agency executives choosing advanced TV programmatic partners said measurement capabiliti ...
- CTV Drove 50% Of Global Ad Impressions For Retailers In 2022CTV interactive formats, in particular, outperformed other video formats on engagement a ...
- Addressable TV Advertising Forecast To Grow 50%, Hit $87B By 2027, But Challenges RemainAI and other technology will help drive growth, but misperceptions about cos ...
- FCC Modifies ATSC 3.0 Rules To Facilitate NextGen TV TransitionRules changes help broadcasters adhere to need to broadcast 1.0 signals f ...
- CTV Accounts For 68% Of Automotive Video ImpressionsCTV's share in this vertical has grown 100% since 2019, as mobi ...
- IAB Tech Lab Launches Dedicated Advanced TV GroupMedia, vendors, others say they will collaborate to tackle technology frameworks a ...
- Summer TV Advertising Can Boost Share Of Voice For BrandsAdvertisers that stay on air in the summer months have a chan ...
- Marketing Partners Weigh In On This Year's UpfrontsThoughts on what needs and variables will dominate 2023's negotiations, from ad-te ...
- Behind Brands' Focus On Clean Rooms, Interoperability, Identity StrategiesMarketers need an identity strategy that allows for a mixture of authenticate ...
- FASTs To Generate $6.3B In Global Revenue In 2023, $12B By 2027The U.S.'s heavy dominance will lessen somewhat as non-U.S. markets see fast ...
