- Nike Delays Kardashian Skims Launch
Marketing Daily, Sarah Mahoney - Friday, June 20, 2025
As the company's turnaround efforts drag on, the Skims speed bump won ...
- Fabletics Names New CMO As It Eyes $1B Sales Milestone
Marketing Daily, Sarah Mahoney - Thursday, June 19, 2025
Fabletics taps Carly Gomez to steer its growing hybrid retail model, blendi ...
- The Gilded Chill: Luxury Shoppers Hit Pause
Retail Insider, Sarah Mahoney - Wednesday, June 18, 2025
New research from Saks shows financial security is trumping fashion, and ev ...
- Can A Car Guy Save Gucci?
Marketing Daily, Sarah Mahoney - Monday, June 16, 2025
Kering names Luca de Meo, Renault's turnaround expert, as the new ...
- Messi's Moments: New Spots For Lowe's And Adidas
Marketing Daily, Sarah Mahoney - Tuesday, June 17, 2025
With the Club World Cup underway, brands roll out fresh activations featuri ...
- Dr. Martens Looks For Comeback With New Brand Officer
Marketing Daily, Sarah Mahoney - Tuesday, June 10, 2025
Carla Murphy joins as the Brit icon tries to revive sales wi ...
- Is Lululemon Losing Its Glow?
Marketing Daily - Top of the News, Sarah Mahoney - Friday, June 6, 2025
Sales are still growing, but observers worry the brand's magic may ...
- Old Navy Activewear Push Powers Gap Turnaround
Marketing Daily, Sarah Mahoney - Friday, May 30, 2025
Marketing reinvention fuels share gains across Old Navy, Gap, and Banana Repu ...
- How Dick's Is Outplaying Nike -- And Everyone Else
Marketing Daily, Sarah Mahoney - Wednesday, May 28, 2025
With House of Sport stores, fast-growing private labels, and smart cultural play ...
- Crocs Boosts Terence Reilly To Chief Brand Officer
Marketing Daily, Sarah Mahoney - Tuesday, May 27, 2025
The marketing exec, the brains behind the Stanley Cup, will oversee Cro ...
- Bakery Assigned Creative AOR For Sendero
Accounts on the Move, Fern Siegel - Friday, May 23, 2025
Sendero will also utilize Ken, the sister media agency. ...
- Vans Falls 22%, But VF Insists Brand Heat Is Ahead
Marketing Daily, Sarah Mahoney - Thursday, May 22, 2025
Sales are improving at both the North Face and Timberland as t ...
- White Castle Partners With Heelys For Branded Kicks
Marketing Daily, Teresa Buyikian - Wednesday, May 21, 2025
"Slider Rider" high-top shoes look like normal basketball shoes with a mark ...
- Social Media Activation Puts Crocs On NYC Statues
MAD, Fern Siegel - Tuesday, May 20, 2025
Digitas facilitated the partnership between Crocs and Po - without spending mon ...
- ASICS Signs Felix, The Original Brand Influencer
Marketing Daily, Sarah Mahoney - Tuesday, May 20, 2025
The fluffy white dog reps the athletic brand's commitment to getting huma ...
- Levi's Finally Dumps Dockers
Marketing Daily, Sarah Mahoney - Tuesday, May 20, 2025
The denim giant is selling the discontinued brand to Authentic Brands Gro ...
- Style For Grownups: J.Jill Tells A New Story On TV
Retail Insider, Sarah Mahoney - Wednesday, May 21, 2025
Kara Howard on targeting the 40+ woman, blending emotion with accountability, a ...
- Gabrielle Union, Dwyane Wade Expand Baby Biz With JCPenney
Marketing Daily, Sarah Mahoney - Thursday, May 15, 2025
The sports power couple takes their Proudly company into baby apparel, wi ...
- Dick's Buys Foot Locker In $2.4B Bet On Sneaker Culture
Marketing Daily, Sarah Mahoney - Thursday, May 15, 2025
The sporting goods giant gains 2,400 stores and a deep bench ...
- Beyond Yoga Taps UM For Media AOR Duties
Accounts on the Move, Steve McClellan - Tuesday, May 13, 2025
Women’s activewear retailer Beyond Yoga, a subsidiary of Levi Strauss, has appoint ...
- Luxury's Latest Reset: Burberry Cuts 1,700, Bets on Brand
Retail Insider, Sarah Mahoney - Wednesday, May 14, 2025
As Burberry slashes 18% of staff, the fashion company is doubling do ...
- Jeep, Ford, Coca-Cola Deemed Most Patriotic
Marketing Daily, Tanya Gazdik - Friday, May 9, 2025
Consumers care more about patriotism this year, with 85% (+5) rating patrioti ...
- Nike Shakes Up C-Suite As Growth Stalls, Tariff Pressures Mount
Marketing Daily, Sarah Mahoney - Tuesday, May 6, 2025
With sales down and trade war swirling, the company elevates its C ...
- Skechers To Go Private In $9.26B Deal
Retail Insider, Sarah Mahoney - Wednesday, May 7, 2025
Footwear's third-largest player eyes freedom from Wall Street -- and tariffs ...
- Scrubs Brand Figs Celebrates Nurses
Marketing Daily, Danielle Oster - Sunday, May 4, 2025
The campaign kicked off on May 1, ahead of Nurses Week M ...
- Wisconsin Neighbors Leinenkugel Brewing, Duluth Trading Drop Merch Collab
Marketing Daily, Teresa Buyikian - Wednesday, April 30, 2025
Clothing in the limited-edition menswear collection features artwork suggesting summertime on t ...
- Nike's Marathon Ad Misfires: 'Made Light Of The Holocaust'
Marketing Daily, Sarah Mahoney - Tuesday, April 29, 2025
The company apologizes for the "Never Again" London billboard after facing soci ...
- Saks Brings Whimsy to Amazon's Transactional World
Retail Insider, Sarah Mahoney - Wednesday, April 30, 2025
A new storefront aims to blend luxury storytelling with frictionless ecommerce. B ...
- Mother's Day 2025: More Meaningful Gifts, Tighter Budgets
Marketing Daily, Sarah Mahoney - Monday, April 28, 2025
Mother's Day spending is edging up, but inflation-weary shoppers are spending le ...
- JC Penney Taps Ashley Graham For New Plus-Size Line
Marketing Daily, Sarah Mahoney - Tuesday, April 29, 2025
Fresh off its latest marketing reboot, JC Penney is heading into n ...