Tag results for "branded gaming app"
- AppLovin Divesting Apps Business To Dig Into Ads, EcommerceAppLovin CEO Adam Foroughi announced this week that the company would dive ...
- Paying For Video Games Affects Tolerance For AdsThe willingness to pay for games is associated with a preference f ...
- Monopoly Go! Debuts Global Brand Campaign, Celebrities Tout 'Friendship'Jason Momoa, Keke Palmer and Chris Pratt dive into the Goville worl ...
- Video Games Blur Media Lines To Engage FandomsBrands can participate in these cultural moments, but they must be mindf ...
- Chase Crawford Has A New Role: Apex Legends' Hero ShooterCrawford is known for "The Boys," but in the gaming ad, ...
- Mobile Game Ads Face Challenge In Proving User AttentionSixty-seven percent of game players say that they often consume other med ...
- Piano Man: Neil Patrick Harris Promotes Golden Nugget Online GamingThe company said the campaign wants to "infuse an optimistic tone wi ...
- Google Seeks To Reverse Epic's 'Unreasonable' Antitrust VictoryA jury's recent decision that Google's Play store policies violated antitrust la ...
- Meta Taps Jack Harlow For VR Concert, Documentary In Horizon WorldsTo spotlight its VR gaming platform Horizon Worlds, Meta will host ...
- Epic Games Adds To Google's Antitrust WoesEpic Games claims that Google violates U.S. antitrust law by holding ba ...
- Honda Aims To Connect With Younger Consumers At TwitchConThe collaboration helps the automaker deepen its relationship with young adult, first-ti ...
- Google's Gaming Love Affair - From Niantic To Stadia To Search To PlayablesThis time, experiments are happening on YouTube, as it tries to mo ...
- Expect More Data In Microsoft's CoffersMicrosoft Gaming CEO Phil Spencer has reaffirmed plans to open an Xb ...
- BBH To Create New Brand Platform For Candy Crush SagaCandy Crush is the top-grossing franchise in U.S. app stores. ...
- Online Betway Kicks Up 'Sport' Action For FansThe new 50-second spot highlights sports-obsessed spectators who live for the ga ...
- 62% Of Consumers Use Mobile To Play Games, 76% Play More Than 1 Hour Daily, Survey RevealsPublishers, developers, and advertisers have a new opportunity to collaborate in 20 ...
- In-App Spending Habits: 24% Of Gen Z Would Pay One-Time Fee To Remove AdsA study of users of gaming and non-gaming apps identified patterns ...
- Children's Ad Guidelines Apply In Metaverse, Watchdog Says"The blurring of advertising and non-advertising content directed to children is n ...
- Unity Rejects AppLovin's Takeover Bid, Commits To Merge With IronSourceUnity Software on Monday rejected AppLovin's unsolicited bid to acquire the compan ...
- RBC, Enthusiast Gaming Empower Young Canadians To Pursue Marketing CareersRoyal Bank of Canada and Enthusiast Gaming will invite qualified gamers ag ...
- Take 2: Microsoft Looks To Deepen Ties To In-Game Advertising Since Shuttering Massive In 2010Microsoft, apparently, is at it again -- looking to build a progr ...
- CTV: Let The Game Ads BeginGame publishers helped develop a solution that combines television-scale reach via C ...
- Zynga Began Building An Ad Network By Buying Ad-Tech CompaniesZynga continues to build a next-generation ad platform to serve the enti ...
- Netflix Continues Games Expansion To Feed Subscriber GrowthThe service is adding three more games to its mobile app th ...
- 888 Holdings Gambles on First Global Brand CampaignMade to Play is the first time in a 25-year history th ...
- Microsoft PC, Windows, Search, LinkedIn Drive Up RevenueAmid inflation and plummeting stock prices, Microsoft managed 20% gains in reven ...
- Netflix Intros First In-App Games, Leveraging 'Stranger Things'Netflix has launched two games in Poland -- the first offerings ...
- Toyota Launches Its First National Campaign On TwitchThe partnership "drives home the brand emotion that is the heart ...
- Waking Up To GamingBud Light's Director of Sports Marketing talks esports opportunities for brands, B ...
- Google Search Terms Identify How Gamers Changed Behavior During COVID-19 PandemicGaming became a major pastime and a way to socialize while soci ...
