Tag results for "cmmr"
- Ad Agencies Embrace AI As Essential Driver Of Growth, ProductivityAI's real value, the report finds, lies in its ability to automa ...
- Podcast Industry Rakes In $7.3 Billion, Far Outpacing ExpectationsAdvertising remains the primary source of revenue, with smaller contributions coming fr ...
- Generative AI Rises, But Trust Still Rules In Modern Media RelationsAbout three quarters of journalists say press releases remain the most usef ...
- Email Still Rules, But Trust Is Slipping As Consumers Grow More SkepticalNearly half of consumers report an email as spam if they nev ...
- Digital Video To Claim 58% Of TV Ad Market In 2025 Amid Surge In CTVDigital video's trajectory signals a "renewed confidence" in the channel's long-term viabilit ...
- Brands Without Social Engagement Might As Well Be Invisible, Study SaysConsumers are looking for brands that feel human, respond quickly, and off ...
- Study Finds Clear Communication, Mutual Respect Are Key To Strong Client-Agency PartnershipsMarketers and agencies often see eye-to-eye on strategic direction and creative outpu ...
- TV's Advertising Power Is Still Fading, Study FindsAd recall and viewer engagement have reached new lows in today's second-screeni ...
- Radio Ads Prove Powerful Boost For Social Media Engagement, Study ShowsHearing about a product in the trusted, familiar environment of broadcast rad ...
- APAC Region Leads In Audience Attention For Q1, DoubleVerify SaysThe data highlights growing regional disparities in attention performance and continued streng ...
- Study Reveals Alarming Exposure Of Young Boys To Sexualized Gun Ads OnlineA majority of boys are encountering online firearm content that experts wa ...
- Digital Distress: 80% Of Americans Report Anxiety Over Online SafetyHalf of those surveyed said protecting their bank account details and log ...
- TikTok Downloads, Revenue Surge After Return to U.S. App StoresU.S. consumers spent $144 million on in-app purchases in March, more th ...
- Teens Grow More Critical Of Social Media's Effect on Mental HealthAbout one in five teens report that social media has harmed eith ...
- Google Shopping Clicks Surge in Q1 Despite Rise Of Generative AISpending on Shopping campaigns rose 8% annually in the first quarter, ...
- Consumers Crave Personalized AI Video Content, But Most Brands Don't Offer ItJust 30% of consumers recall receiving interactive video content, and only 2 ...
- B2B Content Consumption Soars As Buyers Turn To eBooks, Playbooks, AI InsightsLive webinars saw modest growth as well, ranking as the 10th-most preferr ...
- Advertising Industry Faces Whiplash From Trump's Sweeping TariffsAd platforms with high exposure to performance-driven campaigns and Chinese brands fa ...
- Support For Online Content Restrictions Slips Among Americans, Pew FindsAbout half of Americans now say the U.S. government should take ste ...
- Comcast Faces Broadband Challenges Amid Pivot To Wireless Bundles, Wells Fargo SaysBroadband is the backbone of Comcast's earnings, but it is now bei ...
- Social Influencers Drive Awareness Of Beauty Brands Among Teens: Piper SandlerTeens are also showing growing trust in recommendations from doctors, scientists, a ...
- Gen Z Is Redefining Financial Success, And Brands Need To Catch Up: DentsuBrands that meet Gen Z consumers with humility, support their goals a ...
- Influencer Marketing Budgets Are Poised To Surge in 2025, WFA Report FindsInfluencer management is increasingly collaborative, with 79% of brands working with influenc ...
- Netflix Faces Key Year For Advertising Growth Amid Macro Pressures, Morgan Stanley SaysThe macro backdrop for advertising broadly and for brand advertising specifically h ...
- Most Americans Can Spot AI-Generated Images, But Some Still StruggleCreating a video with an AI-generated person using your product and presenti ...
- Netflix Could Face Tariff Headwinds In Europe Despite Dominance: BernsteinAs transatlantic trade tensions heat up, Netflix may be caught in t ...
- Comcast, Fox Are Best Positioned To Weather Trump's Tariffs, Loop Capital SaysCable and subscription-based streaming platforms function as "required utilities" for most U. ...
- WPP's Q1 Results Are Likely Weak Amid Doubts About Revenue Guidance, BofA SaysRecent client losses - including Volvo - and ongoing macro uncertainty wei ...
- YouTube Crowned 'New King of All Media' As MoffettNathanson Highlights Future PotentialIf spun off as a standalone business, YouTube could be valued betwe ...
- Email Remains Central To Many People's Interactions With BrandsMany people use email daily, with just 6% taking a break on ...
