- TikTok Announces AI Ad Tools For Precise Targeting
MediaDailyNews, Colin Kirkland - Wednesday, June 4, 2025
At its annual ad summit Tuesday, TikTok announced new AI-powered ad a ...
- Microsoft Makes OpenAI Sora Available Through Bing Video Creator On Mobile
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2025
Powered by OpenAI's Sora, Bing Video Creator changes text prompts into sho ...
- Mattel Starts New Film, TV Studio For Brands
Television News Daily, Wayne Friedman - Tuesday, June 3, 2025
Mattel will combine its existing film and television units to produce a ...
- YouTube Fast-Tracks Ad Suitability, Creator Monetization Eligibility
MediaDailyNews, Colin Kirkland - Wednesday, May 28, 2025
YouTube will no longer need to review individual content uploads for ...
- Publicis Buys Captiv8, Plans Massive Influencer Platform
MediaDailyNews, Colin Kirkland - Wednesday, May 21, 2025
With Captiv8 now under the vast umbrella of companies owned by Publici ...
- US Digital Economy Nears $5T, Creator Growth Cited
MediaDailyNews, Colin Kirkland - Friday, May 9, 2025
The creator economy is growing at five times the rate of t ...
- TikTok Announces Special Programming For Cannes Film Festival
MediaDailyNews, Colin Kirkland - Thursday, May 15, 2025
TikTok is partnering again with Cannes Film Festival, inviting a handful ...
- Roblox Launches In-Game Commerce With Beauty Brand
MediaDailyNews, Colin Kirkland - Thursday, May 15, 2025
Roblox creators and brands can now sell physical real-world products directly ...
- Creators Get AI: More Than 80% Use It In Some Form
Publishing Insider, Ray Schultz - Wednesday, May 14, 2025
Video is the leading content format, followed by text, Wondercraft reports. ...
- Influencer Platform Partners With Perplexity For Data-Driven Campaigns
MediaDailyNews, Colin Kirkland - Tuesday, May 13, 2025
Influencer marketing platform Captiv8 has announced a partnership with AI-powered search engi ...
- TikTok Lets Creators Use AI To Turn Images Into Videos
MediaDailyNews, Colin Kirkland - Tuesday, May 13, 2025
TikTok's newest feature, "TikTok AI Alive," pairs its Story Camera with ...
- Snapchat Brings Out Kid Cudi For Its First 'Under The Ghost' Session
MediaDailyNews, Colin Kirkland - Monday, May 12, 2025
Snapchat kicked off a live music series with music from rapper K ...
- TikTok Invites Customers To Direct Message Live Streamers
MediaDailyNews, Colin Kirkland - Monday, May 12, 2025
TikTok is rolling out a new "Live" feature designed to help li ...
- Can LinkedIn Build A Real B2B YouTube-Like Monetization Business?
Performance Marketing Insider, Laurie Sullivan - Monday, May 12, 2025
Since launching the Wire Program in 2024, advertisers have seen 130% high ...
- Meta Unveils 'Trending' Ad Formats For Reels, Threads
MediaDailyNews, Colin Kirkland - Thursday, May 8, 2025
Ahead of its NewFronts presentation, Meta announced it is testing "Trending Ad ...
- At NewFronts, Snapchat Adds New Functionality To Its Sponsored Snaps
MediaDailyNews, Colin Kirkland - Wednesday, May 7, 2025
Snapchat announced the launch of a location-specific brand campaign, AI campaign solution ...
- The Fizz Ad Biz: A Conversation With Teddy Solomon
MediaDailyNews, Colin Kirkland - Tuesday, May 6, 2025
As hyperlocal app Fizz continues to grow, Media Daily News spoke wi ...
- Kickstarter Provides Creators With A New Tool To Manage Tariffs
MediaDailyNews, Colin Kirkland - Monday, April 28, 2025
Creators attempting to fund projects on Kickstarter will soon be able ...
- Snap's New Affiliate Program Looks To Boost Ad Biz
MediaDailyNews, Colin Kirkland - Monday, April 28, 2025
To boost its ad business, Snapchat is offering marketers, creators and publishe ...
- Roblox Plans To Offer Creators Price Adjustments Based On Local Economies
MediaDailyNews, Colin Kirkland - Monday, April 21, 2025
Roblox is planning to offer creators more incentives for expanding their in-ga ...
- YouTube Expands 'Hype,' Preps Mid-Roll Ad Update
MediaDailyNews, Colin Kirkland - Wednesday, April 16, 2025
In an effort to boost the in-app presence of emerging creators, YouTu ...
- Snap Goes Back To 'School,' Lets Brands Train Creators
MediaDailyNews, Colin Kirkland - Friday, April 11, 2025
Snapchat is inviting brands to sponsor its "Snap School" events - interacti ...
- Adobe's AI Agentic Vision For Creators
Performance Marketing Insider, Laurie Sullivan - Thursday, April 10, 2025
Adobe later this month will debut the foundation for what will beco ...
- Platform-First: Why Briefs Need To Be Matched To The Right Platform
Marketing Insider, Ben Jeffries - Wednesday, April 9, 2025
The best campaigns begin by identifying where the message will resonate mos ...
- Best Buy Launches Creator-Run Shopping Program
MediaDailyNews, Colin Kirkland - Tuesday, April 8, 2025
Best Buy has begun inviting influencers to join its "new curated shoppi ...
- Influencer Marketing Budgets Are Poised To Surge in 2025, WFA Report Finds
Research Intelligencer, Robert Williams - Wednesday, April 9, 2025
Influencer management is increasingly collaborative, with 79% of brands working with influenc ...
- LinkedIn Tests Video Trends Feature In U.S.
MediaDailyNews, Colin Kirkland - Monday, April 7, 2025
LinkedIn is pushing its in-app video-sharing capabilities further by organizing video conte ...
- Creative Data Infused Into AI Agent, Newly Appointed Vidmob President Says
Data & Programmatic Insider, Laurie Sullivan - Monday, April 7, 2025
Vidmob President Mark Mannino believes creative data has found a new ho ...
- Websites Can Be Paid For 'Ethical' Use Of Data
Publishers Daily, Ray Schultz - Thursday, April 3, 2025
MindStudio and Tollbit are collaborating to prevent illegal AI scraping. ...
- YouTube Changes How It Counts 'Shorts' Views
MediaDailyNews, Colin Kirkland - Wednesday, March 26, 2025
YouTube has redefined what a "view" means for its short-form video featur ...