Tag results for "email"
- Data On The Edge: MessageGears And Databricks Team UpEnterprise brands can use this integration to gain direct access to the ...
- US Is Opt-Out Champion: No Other Country Even Comes CloseDecember jumped into first place for opt-outs in 2024, but that m ...
- Tariff-Proofing: Marketers Are Shifting Their Sourcing And Turning To Owned ChannelsOver two thirds of marketers are adjusting their holiday-season marketing, Wunderkind repo ...
- Loyalty For Sale: Consumers Want Cashback And Free ShippingEmail is by far the preferred messaging channel, Dotdigital reports. ...
- Living Up To DMARC: Microsoft, Google May Already Be Rejecting EmailsThe new security policy took effect on May 5, but firms c ...
- Retailer Off The Hook: Firm Wins Suit Over Email Pixel TrackingPacific Sunwear of California is not a communication service provider under Arizo ...
- Working GenAI: Challenges Beset Brands Trying To Use ItData accuracy is the biggest hurdle in using GenAI, a study ...
- Boxed Out Of The Inbox: Shoppers Quick To Cite Emails As SpamMost people check their email every day, but more for work th ...
- Policy Group Backs Google In Battle With RNC Over Spam FiltersEmail carriers like Google should not be required to follow the sa ...
- Marketing, Programmatic Ad Tech MergeProgrammatic ad platform StackAdapt has integrated email and a first-party data h ...
- Email Still Rules, But Trust Is Slipping As Consumers Grow More SkepticalNearly half of consumers report an email as spam if they nev ...
- Dizzying Dashboards: Executives Are Overwhelmed By DataMost executives today rely on dashboards and rarely question the data th ...
- Tracking Email Warmth: New Tool Designed To Monitor SentimentBrands can quantify the emotional tone of incoming and outgoing emails, EmailAnalyti ...
- Marketing To Generational Taste: Gen Z, Boomers Respond In Different WaysMore than half of Gen Z and Millennials have purchased through soci ...
- Email Fraud Under The Radar: The Clues Are Buried In Your Own ListAtData identifies three signals that show possible payment fraud. ...
- Google Blasts RNC Over 'Demonstrably False' Spam Filter ClaimGoogle is urging a federal appeals court to reject the Republican Nation ...
- Consumers Balk At Tariffs: They're Spending Less, Want DiscountsConsumers are pulling back on spending, but will opt in to emai ...
- Inroads Into The Inbox: Most Firms Have Been Hurt By Poor DeliverabilityFewer than a quarter of companies polled verify their email lists befo ...
- Hard-Line Yahoo: Firm Is Enforcing Email Authentication RulesList hygiene is no longer optional - it's mandatory, MailGenius cautions. ...
- Headwinds For Ecommerce: Brands Face Uncertainty Moving Into Q2Consumers are spending on essentials, but not so much on luxury good ...
- GenAI Does Supply: Brands Find New Use For Technology, But Face HurdlesOver half of all firms cite legacy/on-premise tools as significant obstacles, Logili ...
- Ditching The Cart: Why Consumers Abandon PurchasesLogin and password requirements drive many people away, Frontegg reports in ...
- Metrics Mashup: How Ecommerce Verticals Performed In Q1Home goods marketers saw 218% of their customer acquisition costs repaid ...
- Easter Egg Hunt: Families Spending More On Holiday, Are Searching For CandyThere's one positive sign in all of the economic gloom: people a ...
- Disheveled Tech Stacks: How SMBs Can Avoid This ProblemNimble offers advice that it says can help small businesses dispense wi ...
- Tariff Tumult: U.S. Shoppers Are Planning To Spend LessExpenditures will decrease in every vertical for consumers, who are concerned abo ...
- Phishing For AI: Over 80% Of Attacks Utilize Artificial IntelligencePolymorphic attacks have also relied heavily on AI to achieve scale, KnowB ...
- Claritas AI Predicts Which Audiences Should Respond Best To TargetingDevelopers have created an AI-driven audience optimization model for email marketers ...
- Two For One: Vendor Field Shrinks As Validity Acquires LitmusThe combined firms will offer a variety of inbox delivery tools. ...
- Common Sense Messaging: Consumers Want Relevance - And UtilitySome of the most effective messages are those that do not se ...
