Tag results for "impressions"
- Streaming Ad Exposures Drive Attention, Study FindsA new study says advertising on free streaming/FAST platforms can result ...
- Creative 'Credit Score' Data Integrates Into Marketing Mix ModelingEkimetrics, which supports AI-based advanced data modeling, will partner with tech compa ...
- LinkedIn Pushes Video Creation With New Ad Products, Adobe PartnershipThe new ad products and partnership are focused on helping B2B markete ...
- NBA Playoffs So Far: Up 3% To 4.5M ViewersTotal estimated national TV ad revenues for the NBA playoffs are near ...
- Streaming Transparency: Prime Boosts Access, Issues RemainAmazon Prime Video now gives marketers access to "show-level" reporting including impression ...
- First-Half Network Ad Market: Majors Fall 2%Analysts typically look to Q1 and Q2 market activity for insights ...
- Industry Vets Launch Linear Ad Net, Aggregates Indie TV Network Audience BuysAudyns (pronounced audience) launches with deals to aggregate buys across TelevisaUnivision, Gre ...
- Streaming Upfront Media Dollar Share Climbs To 32%In Q1 2025, linear TV ad impressions totaled 1.54 trillion - do ...
- Decentralized Search Engine Gives Advertisers An Abundance Of DataWhen Presearch couldn't guarantee user privacy with known ad units, the decentraliz ...
- Disney Launching 'ESPN' Streamer This Fall, Seeks Industry-Wide MeasuresThe ESPN streaming platform will initially be priced at $29.99 a mon ...
- Search Traffic Down 10%: What's Happening And Where It's GoingBrands are competing for attention across fragmented landscapes, and those focused ...
- Google Brings Channel Reporting To PMaxChannel performance reporting will enable advertisers to gain visibility into how individu ...
- CTV Campaign Brand Reach: Lots Of Room To GrowInnovid estimates the average campaign reach across its 95 million TV househol ...
- Temu Pulls Its Google Shopping Ads, App Store Downloads And Ranking ImpackedAfter Temu discontinued Google Shopping ads in the U.S. last week, i ...
- Politics And Programmatic: CTV Grew Its Ad Share During Recent ElectionThe phone remained the biggest generator of ad impressions, although it fe ...
- Streamers' TV Promo Spend Sinks 38%, Airings And Impressions DownLegacy-owned, TV network-based media companies are heavily using their own networks ...
- Google Reaches 5T Annual Search Milestone, Apologizes For Ad OutageWhen its Google Ads platform stopped serving ads this past weekend, Goog ...
- FAST Channels Making TV Stations Happy - But Not So FastWhile FAST is growing, challenges remain - especially with cross-platform measurement, a ...
- Retail Media Ad Impressions Surpass 75BSome of the fastest-growing retailers in retail media ad impressions during t ...
- Google Releasing Free Marketing Mix Model To AllA certified partner program with measurement experts trained to support advertisers ...
- 2024 Streaming: Sharp 18% Drop In National TV Marketing AdsStreaming marketing airings on TV commercial content were down 21% to 207,22 ...
- Fox News Leads Prime-Time Cable, Up 30%Fox News Channel averaged 2.38 million prime-time viewers, with MSNBC at 1. ...
- TV Film Ad Spend Down 24%, 'Mufasa' Makes Second Week ComebackNational TV ad spend for major movie studio marketing is down 2 ...
- NBA TV Ad Revenue Up 6%, Airings And Impressions RiseTotal national TV ad revenue from the league's core networks - ESP ...
- First-Round College Football Playoffs Average 10.6M ViewersThe most-viewed game for this year's first round of the new expand ...
- Don't Fall For Seemingly 'Sexy, High And Sweet' ROASPaid search has become the most effective channel to drive awareness f ...
- At $221M, 'Moana 2' Draws Strongest Thanksgiving Opening EverIn its national TV marketing, Disney placed significant advertising with an overa ...
- White Noise Apps Could Be Stealing From AdvertisersDoubleVerify has discovered media buyers have purchased more than 45,000 monthly impressio ...
- Global FAST Channel Viewing Climbs 38% In Q3, Ad Impressions 41% HigherThe U.S. and Canada have a commanding 66% share of all glob ...
- Democrat Vs. GOP September Ad Spend: Growing Impressions, ReachIn three key swing states, Democrat political advertiser impressions are at ...
