Tag results for "linear tv"
- Is Cord-Cutting Hurting Everyone? Not ExactlyFox Corp. posted an eye-opening 5% gain in the most recent fir ...
- Soda Brands 71% More Effective On Streamers Vs. Linear TV, Led By Dr Pepper, PoppiEDO Ad EnGage's analysis of engagement metrics across all streaming/linear TV campaig ...
- Clarification: New Streaming-Linear Viewer Comparisons: Data Not From A Nielsen-Released ReportIn the column “New Streaming-Linear Viewer Comparisons: Do Brands Like Wh ...
- New Streaming-Linear Viewer Comparisons: Do Brands Like What They See?Netflix, not surprisingly, was a strong factor. It had 10 of t ...
- Industry Vets Launch Linear Ad Net, Aggregates Indie TV Network Audience BuysAudyns (pronounced audience) launches with deals to aggregate buys across TelevisaUnivision, Gre ...
- QVC Taps TikTok For Gen X Shopping EventThe May 14 livestream features celebrity hosts, Q50 influencers, and a pu ...
- Linear TV Advertising Delivers Worst ROI, Streaming Audio BestLooking across 11 media channels, marketing analytics firm Big Chalk says t ...
- Nielsen Benchmarks Ad-Supported At 72% Of All TV ViewingLinear TV had the bulk of ad-supported viewing at 58%, with streami ...
- How Much Will Sports Deal-Making Mean To The Coming TV Upfront?Some analysts expect there will be contraction of content on linear T ...
- TV's Advertising Power Is Still Fading, Study FindsAd recall and viewer engagement have reached new lows in today's second-screeni ...
- Video Just Killed The Upfront StarA new analysis released this morning by the IAB estimates digital vid ...
- Live TV Still Making A Mark For LinearFor some hard-pressed linear TV networks, the good news is that t ...
- Can YouTube Replace TV? Not For Saatva MattressesAs CPMs surge and digital attention fragments, Saatva's CMO Joe McCambley be ...
- Streamers Share Hits With Linear TV And Both BenefitIn a growing trend, the big streamers are repurposing some of the ...
- Political Winds Shift, And So Do Networks: Changes At MSNBCIn January prime time, Fox News Channel grew 40% in total viewe ...
- Selling Midsized Cable Network Groups: Are There Any Buyers?The only hope is for midsized cable network groups to merge wi ...
- Frequency TV, CTV Ad Issues? Expect More Frequent AnalysisA recent study by LG Ad Solutions revealed linear TV media schedul ...
- Broadcast TV Reaches 91% Of Streamers, Linear TV At 14% Ad ShareAlthough ad-supported streaming and digital platform businesses continue to show gains, ...
- Altice USA Knocks Off Nexstar, MSG: Rehabbing Sports/News Content?Altice USA - the fourth-largest cable TV distributor with 2.3 million subscribe ...
- Linear TV Ads Perform Better When Paired With CTV, NativeHowever, linear TV ads are more likely to be seen as intrusi ...
- Netflix Dominates Gen Z's Time Spent With StreamingOne quarter of the Gen Z audience is Hispanic, making Spanish-language networ ...
- Fast-Food Ads Were 5% More Effective On Linear TV Than On StreamingConversely, McDonald's, Starbucks and Chick-fil-A performed better on streaming. ...
- Mother's Day Shoppers Are Influenced By TV AdvertisingBroadcast TV also offers a way to reach consumers who can't ...
- Media Spend By New National TV Advertisers Grew 2.3% In 2023The spending by newcomers to national television advertising hit $1.36 billion, tra ...
- Free, Ad-Supported Streaming Disperses Television ViewershipAmid this crowded landscape, metadata about the programming have become more signific ...
- DirecTV, Cox Offer AR Version Of Andy Cohen ShowAugmented reality amplifies engagement and adds value for advertisers and distributors, sa ...
- GroupM: CTV Heads For Ad Parity With Linear, With 9.5% CAGR To Linear's -1.3% Through 2028In the U.S., CTV is forecast to see 14.8% growth in 202 ...
- Social Media Are Key Source For Holiday Gift IdeasAdvertisers are recommended to use an omniscreen strategy to reach and intera ...
- Cord Stackers More Receptive To Advertising Than VOD-Onlys: SurveyTwo out of three U.S. households are cord stackers, holding onto p ...
- AMC Networks Bows Live Linear Programmatic BuysThe industry-first capability promises to open digital media efficiencies to national line ...
