- Can LinkedIn Build A Real B2B YouTube-Like Monetization Business?
Performance Marketing Insider, Laurie Sullivan - Monday, May 12, 2025
Since launching the Wire Program in 2024, advertisers have seen 130% high ...
- Amazon Goes Upfront: Prime Video Monthly Viewing Hours Rises 40%
Television News Daily, Wayne Friedman - Monday, May 12, 2025
Prime Video's year-old ad option, which started up over a year ag ...
- Meta Unveils 'Trending' Ad Formats For Reels, Threads
MediaDailyNews, Colin Kirkland - Thursday, May 8, 2025
Ahead of its NewFronts presentation, Meta announced it is testing "Trending Ad ...
- Global CTV Investments Rising, But 66% Of Buyers Still On Sidelines
Advanced TV Insider, Wayne Friedman - Wednesday, May 7, 2025
Looking for motivation to spend more on CTV, 51% of media buye ...
- XR Taps John Batter To Be Its New CEO
MAD, Steve McClellan - Wednesday, May 7, 2025
Batter has been on the company's board since 2022 and most recent ...
- IAB, Others Urge SCOTUS To Intervene In Video Privacy Battle
MediaDailyNews, Wendy Davis - Monday, May 5, 2025
"Retailers, publishers, and advertisers cannot be expected to anticipate that engaging ...
- Highlight Reel: Social Media Giants Report Q1 Earnings
MediaDailyNews, Colin Kirkland - Monday, May 5, 2025
Some of the biggest social media companies reported Q1 2025 earnings la ...
- Court Sides With TrillerTV In Video Privacy Battle
MediaDailyNews, Wendy Davis - Friday, May 2, 2025
A federal appellate court said a Facebook ID that was transmitted ...
- Brands Can Buy Live Sports On Google's DV360 - And YouTube
Television News Daily, Wayne Friedman - Monday, May 5, 2025
The move by Google's DV360 follows other major video platforms' efforts arou ...
- Complex Strengthens Its Leadership Team
Publishers Daily, Ray Schultz - Wednesday, April 30, 2025
Audio and video producer Complex has announced several leadership appointments on i ...
- CTV, Social Media: Battling For 'Must Buy' Status
Advanced TV Insider, Wayne Friedman - Wednesday, April 30, 2025
A study by the IAB, Advertiser Perceptions and Guideline finds that 6 ...
- Google Brings Channel Reporting To PMax
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
Channel performance reporting will enable advertisers to gain visibility into how individu ...
- Kelly Conniff Named Head Of Creative For Time Studios
Publishers Daily, Ray Schultz - Tuesday, April 29, 2025
Conniff will be tasked with developing TV, video and audio initiatives. ...
- Video Usage, Paying Slowdown: Streaming, Pay TV, Video Services
Television News Daily, Wayne Friedman - Tuesday, April 29, 2025
Consumers used 9.9 different big-screen video platforms in Q4 2024 compared ...
- Hearst TV Defeats Video Privacy Suit
MediaDailyNews, Wendy Davis - Friday, April 25, 2025
Siding with Hearst TV, a federal judge threw out a lawsuit claimi ...
- Video Just Killed The Upfront Star
Planning & Buying Insider, Joe Mandese - Monday, April 28, 2025
A new analysis released this morning by the IAB estimates digital vid ...
- YouTube: 20 Trillion Videos, Top 12% TV Viewing Share - What's Next?
TV Watch, Wayne Friedman - Thursday, April 24, 2025
YouTube has a higher valuation than media companies, but it continues ...
- Video Podcasts On Prime Time TV? Netflix Thinks So
TV Watch, Wayne Friedman - Wednesday, April 23, 2025
Netflix believes there can be a difference in its content from YouTub ...
- Rumble Presses To Proceed With 'Boycott' Suit Against WFA, GroupM, Diageo
MediaDailyNews, Wendy Davis - Wednesday, April 16, 2025
"Defendants agreed to enact and enforce mandatory brand safety standards that th ...
- LinkedIn Earns MRC Accreditation For Video Ad Metrics
MediaDailyNews, Colin Kirkland - Wednesday, April 16, 2025
LinkedIn is expanding its partnership with the MRC accreditation audits to inclu ...
- IAS Launches Pre-Bid Video Exclusion Lists On TikTok
MediaDailyNews, Colin Kirkland - Monday, April 14, 2025
By leveraging IAS's AI-powered brand suitability technology, advertisers are now able ...
- OpenAP Unveils Standardized 'Converged' Streaming Identity Solution
MediaDailyNews, Joe Mandese - Tuesday, April 15, 2025
During its upfront pitch this morning, the networks-owned data and technology develop ...
- DOJ Sides Against Hearst In Battle Over Video Privacy Law
MediaDailyNews, Wendy Davis - Wednesday, April 9, 2025
The Video Privacy Protection Act, passed in 1988, "serves the government's substanti ...
- Brandtech Collaborates With Google AI, Eyes Text-To-Video
MediaDailyNews, Laurie Sullivan - Thursday, April 10, 2025
The Brandtech Group has announced it will integrate Google's video-generation model in ...
- LinkedIn Tests Video Trends Feature In U.S.
MediaDailyNews, Colin Kirkland - Monday, April 7, 2025
LinkedIn is pushing its in-app video-sharing capabilities further by organizing video conte ...
- Court Sides With Paramount In Video Privacy Battle
MediaDailyNews, Wendy Davis - Friday, April 4, 2025
A divided appellate panel refused to revive a lawsuit alleging that Paramou ...
- Spotify Opens Programmatic Buys Via Google, Magnite
MediaDailyNews, Laurie Sullivan - Thursday, April 3, 2025
Spotify expanded its programmatic ad partnerships with Google and Magnite aimed ...
- College Athlete Sponsorship Deals Valued At More Than $1B
Television News Daily, Wayne Friedman - Wednesday, April 2, 2025
Apparel and accessories marketers made more than 470 deals from March 2024-Mar ...
- Google, Roblox Expand Immersive Ads Partnership, Add Measurement
MediaDailyNews, Laurie Sullivan - Tuesday, April 1, 2025
Measurement tools and partnerships were added with IAS and Kantar as we ...
- Movie Theaters Not Covered By Reagan-Era Privacy Law, Court Says
MediaDailyNews, Wendy Davis - Friday, March 28, 2025
The Video Privacy Protection Act, passed in 1988, doesn't apply to mov ...