A Peacock series about a woman whose husband accidentally shrinks her and a Fox drama about a hitman with Alzheimer's were the two most bizarre concepts announced at the Upfronts. Read the whole story
Streaming TV grew 15% vs. the same month a year ago. Broadcast viewing was down 6% vs. a year ago to 20.8% share, with … Read the whole story
McMahon says that she and the company "do not agree on the path forward." Read the whole story
Ads show how users can instantly find information about what they are watching, or have content translated into their preferred language in real-time as … Read the whole story
"Pretty Hurts" is the second Lifetime movie GSK funded to teach moms how meningitis B could endanger their kids. Read the whole story
The IAB updated the industry's 25-year-old digital ad agreement terms through a collaboration with brands, agencies, publishers, ad tech and legal experts. The terms, … Read the whole story
Corporate owner Paramount Global has been in talks with Donald Trump about resolving a lawsuit in connection with a CBS News "60 Minutes" interview … Read the whole story
The ad-marketing group has been on a mission to convince advertisers that investing in legitimate news content is essential to a vibrant democracy. Read the whole story
Over half of marketers worldwide expect to reduce their ad spend in 2025, Nielsen reports. Read the whole story