Commentary
IIEX 2025: In Search Of Convergence
- by David Stanton , Op-Ed Contributor, May 6, 2025
Is artificial intelligence (AI) the solution to all of our consumer insight problems?
Is it a semi-reliable “direct report” that can just take on a few basic tasks? 'Or is AI a merchant in “snake oil” that should be approached with caution -- perhaps avoided completely?
All three points of …
