Ads depict the comedians hamming it up for the camera while manning several BBQ smokers and also touting their new sauces. ...

The partnership will include "360-degree" marketing that will highlight the whiskey across various media during game broadcasts, ...

Consumers care more about patriotism this year, with 85% (+5) rating patriotism as "extremely" (45%) or "very" (40%) important, per Brand Keys. ...

"Don't Stop Motion" is an animated short film documenting a crafts teacher's fight against rheumatoid arthritis. ...

A series of ads promotes a message of mutual respect and responsibility, running across streaming, social media, and OOH. ...

Reardon was in the role for about a year and a half. For now his duties will be taken on by Will Swayne, who continues as Global Media Practice President. ...

MobileMoxie CEO Cindy Krum told Near Media that she thinks the multitask unified model (MUM) is the future of monetization, performance and optimization for organic and paid media. ...

The agency will produce a new graphic look for ad campaigns, branded events and signage. ...

More than 90% of Americans vaccinate their children from life-threatening infections. ...

Research reports 62% of parents are burnt out by parental responsibilities. ...

AI's real value, the report finds, lies in its ability to automate routine tasks, freeing up teams for higher-value, strategic work. ...

Jerry Dischler, president of cloud applications and former Google Ads boss, has decided to leave Google after nearly 20 years. ...

Winning the AI race could come down to learning how to play the data game. Microsoft President Brad Smith recommends that the U.S. ensure public data remains open and accessible because data fuels powerful AI. ...

Analysts on the Thursday earnings call expressed concern over heavy DSP competition ahead, especially in the CTV space. Amazon's DSP is a particular threat to the prospects of The Trade Desk. ...

In Canada, Hyundai is offering the "Race to the Cup Sales Event" at 220-plus dealerships with NHL giveaways. ...

Fox comes to "Time" from the "Times of London," where she ran the U.S. and international desks. ...

Vitamin and supplements marketer NOW is testing for quality assurance 31,000 times a month and is updating its "feel good spending less" creative platform to promote the increase from 19,000 two years ago. ...

BrightEdge identifies patterns marketers should consider when developing content strategies and ad campaigns, and key factors that impact brand presence in AI prompts and commerce. ...

TikTok has announced a series of nationwide initiatives designed to support entrepreneurs and small businesses with ad credits, mentorship and educational resources as the company leans leaning further into its stance as a major supporter ...

Brand's sweepstakes will give away Bleacher Parents Survival Kit, including cooler, snacks and a summer's supply of Mash Gang. ...

Google has reached a "settlement in principle" with users who brought a class-action privacy complaint over real-time bidding. ...

CEC Media Network will feature family-friendly content and CEC characters, with large format video walls and television screens. ...

"Continuing to operate the legacy opt-out tools does not align with the direction of NAI's self-regulatory program going forward," the organization said Wednesday in an email to members. ...

The brand is offering free mocktails in an L.A. event to celebrate the addition of Orange Cream to its permanent flavor roster. ...