LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• GAI Performance Jumps For Media Buyers On The Open Internet in Performance Marketing Insider on 05/09/2025
  

  PubMatic has upgraded its tech suite for buyers to streamline every stage of the media-buying process - from audience and inventory discovery and forecasting to curation, activation, and performance optimization.

• Is 'MUM' Google's Word For Future AI Organic, Paid Monetization? in MediaDailyNews on 05/09/2025
  

  MobileMoxie CEO Cindy Krum told Near Media that she thinks the multitask unified model (MUM) is the future of monetization, performance and optimization for organic and paid media.

• Former Ads Boss Jerry Dischler Leaves Google in MediaDailyNews on 05/09/2025
  

  Jerry Dischler, president of cloud applications and former Google Ads boss, has decided to leave Google after nearly 20 years.

• Microsoft: Open Public Government Data For AI Training in MediaDailyNews on 05/09/2025
  

  Winning the AI race could come down to learning how to play the data game. Microsoft President Brad Smith recommends that the U.S. ensure public data remains open and accessible because data fuels powerful AI.

• Google Pushes Back On 'AI Hurting Search' Testimony in MediaDailyNews on 05/08/2025
  

  Google's search business could change forever based on the outcome of an antitrust trial expected later this year. Tech partners are preparing to make other provisions in case the trial remedies pull the company apart.

• ChatGPT References Brands More Than Google AI Overviews in MediaDailyNews on 05/08/2025
  

  BrightEdge identifies patterns marketers should consider when developing content strategies and ad campaigns, and key factors that impact brand presence in AI prompts and commerce.

• Search Traffic Down 10%: What's Happening And Where It's Going in Performance Marketing Insider on 05/08/2025
  

  Brands are competing for attention across fragmented landscapes, and those focused on traditional search strategies are losing attention and relevance.

• Google Search, Chrome, Android Scams Thwarted By AI in MediaDailyNews on 05/08/2025
  

  Google on Thursday began sharing how it uses AI to fight internet fraud, cybercrime and phishing scams in Search, Chrome, and Android. One way is to detect scams and block results that can affect a brand's image or reputation through lookalike web listings.

• Apple May Move AI Search Into Browser As Challenges To Google Deal Mount in Performance Marketing Insider on 05/07/2025
  

  Amid the fallout from Google's monopoly search trial, Apple is considering integrating AI search into its browser - and offering other AI-type search engines.

• Google Agrees To Fund Three Nuclear Energy Sites in MediaDailyNews on 05/07/2025
  

  AI, online ad serving, media buying, and search require a substantial amount of energy that companies have been trying to figure out how to support. Google's agreement with nuclear developer Elementl Power will help to develop three project sites for advanced reactors.

Comments by Laurie All comments by Laurie

• Google Test Shows Content Has No Measurable Impact On Ad Revenue by Laurie Sullivan (MediaDailyNews on 03/21/2025)
  

  Crazy, right? After all this time Google has been saying the opposite. 

• Lower Costs For CTV, AI Are Attracting SMBs by Laurie Sullivan (Performance Marketing Insider on 03/13/2025)
  

  Thank you, Ed. 

• Amazon DSP Enables AI-Managed TV Buying by Laurie Sullivan (MediaDailyNews on 03/04/2025)
  

  Yes, Cordie, this supports local broadcast.

• Retail Media Ad Impressions Surpass 75B by Laurie Sullivan (MediaDailyNews on 02/24/2025)
  

  Thanks, Ed! 

• TikTok's Latest Offer: A Big One From Big Wyoming by Laurie Sullivan (MediaDailyNews on 02/20/2025)
  

  You are correct. It is the county seat for Lincoln County

• Microsoft Research: AI Stifles Critical Thinking by Laurie Sullivan (Performance Marketing Insider on 02/12/2025)
  

  Craig, thank you. Very insightful. 

• Medical Expert On RFK Jr.: 'Please, Please, Not Him -- No One Else Can Be As Bad' by Les Luchter (Pharma & Health Insider on 01/29/2025)
  

  Long live RFK Jr., if he can only get toxins out of our food supply, and the food the school system feeds my grandchildren.

• Google Maps Changing Name Of Gulf Of Mexico, Other Landmarks by Laurie Sullivan (MediaDailyNews on 01/28/2025)
  

  The link is not working for me, but it explains how the name change came about.The name of the highest mountain in North America became a subject of dispute in 1975, when the Alaska Legislature asked the U.S. federal government to officially change its name from "Mount McKinley" to "Denali". The mountain had been unofficially named Mount McKinley in 1896 by a gold prospector and officially by the federal government in 1917 to commemorate William McKinley, who was President of the United States from 1897 until his assassination in 1901.

• Google Maps Changing Name Of Gulf Of Mexico, Other Landmarks by Laurie Sullivan (MediaDailyNews on 01/28/2025)
  

  https://en.m.wikipedia.org/wiki/Denali%E2%80%93Mount_McKinley_naming_dispute  

• Airbnb, Toyota, Planet Fitness Step Up To Help L.A. Fire Survivors by Tanya Gazdik (Marketing Daily on 01/09/2025)
  

  Thank you to the brands and the companies for stepping up and helping out! And, and thank you Tanya for covering this! 

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